The Air Jordans 3 is perfect, it was designed by Tinker Hatfield, who since then had designed every Air Jordans model up to the Air Jordans 15. The Air Jordans 3 is totally different from the Air Jordans 1 and Air Jordans 2. It didn't have the Wings logo on, it was the first Air Jordans to feature a visible air sole and the new Jumpman logo with the word "AIR" underneath it. This might be one of the most popular Air Jordans ever. The Air Jordans 3s were also famous for the humorous ads by director/actor Spike Lee. This campaign was the "Mars and Mike" ad campaign. The Air Jordans 3 was a major reason to the Air Jordans lines overall success. The Air Jordans 3 was said to be MJ's favourite shoes.